"Look honey, a letter from Carl Pope at the Sierra Club. Why, it's hand-addressed to me personally."

"Gee, isn't that wonderful! I wonder what it's about? Maybe they want to use you for some photography assignment."

(Sounds of opening an envelope.)

"It's a request for donations. Odd, seems kinda like a form letter...."

*************************

Look closely at the "2"s, the "4"s, the "S"s and any other repeated letter or numeral.

This was done artfully on a machine to simulate the look of being written by hand. And it's done very very well.

Fooled me for about 10 minutes.

It's a copy of a corporate strategy to give the appearance of being a personal letter. By an organization that normally shuns corporate stategies.

.......hello...?